Mapping
Retail Shelf Pattern Review
Side-by-side observation of how a personal care category is merchandised across nominated retail formats—bay roles, adjacency, facing density, and claim hierarchy visible on shelf.
Who it is for
Trade marketing and retail development teams adjusting planograms or launch placement
What you receive
A practical shelf-pattern comparison tied to your category and nominated banners
Included
- Agreed store list across modern trade and/or specialty formats
- Observation notes on bay role, adjacency, and facing patterns
- Claim hierarchy notes visible at shelf
- Recommendation memo with caveats
Outside this scope
- Negotiating shelf fees or trade terms
- Mystery-shopper scoring programmes
Delivery details
Pricing basis
From 19,000,000 VND
Timeline
8–12 business days
Location
Field visits in Hanoi with optional remote delivery of the memo
Preparation
Share current planogram intent and any recent trade agreements that shape placement.
Constraints
Reviews address visible shelf patterns, not confidential retailer scorecards.
How the work unfolds
- Define category, banners, and store sample
- Field observation across the sample
- Draft memo for review
- Final recommendation