About
A Hanoi practice devoted to personal care category maps
Cedarpath Trend Mapping Co., Ltd. was established in 2017 in Cau Giay, Hanoi. The firm began when two category researchers who had spent years walking personal care bays for brand clients decided the work deserved a dedicated practice—one that would deliver written maps rather than slide decks that aged in a week.
Official name and history
The official registered business name is Cedarpath Trend Mapping Co., Ltd. From 2017 to 2019 the practice focused on skincare and body-care mappings for Vietnamese brand teams preparing assortment freezes. From 2020 onward the work expanded into haircare, oral care, and specialty beauty channels, always with the same discipline: observe shelves and public materials, write a map, review it with the people who can change assortment or briefs.
How we work
We treat personal care as a craft of formats, textures, claims, and shelf roles. Observation happens in nominated channels; writing happens in Hanoi; review sessions happen with your team wherever they sit. We do not invent consumer panels or replace your creative agencies—we give those partners a shared picture of what the category already shows.
Values that shape every map
- Concrete category vocabulary over corporate abstraction
- Photographs and notes only where observation is permitted
- Honest limits: one category family per engagement unless scoped otherwise
- Delivery that a merchandising meeting can actually open and use
Relationship with clients
Most clients are brand marketers, category managers, and distributors working finished personal care lines in Vietnam. Engagements are scoped to a decision—assortment freeze, seasonal reset, launch placement, or narrative brief—so the map has somewhere to land.