Cedarpath Trend Mapping
Personal care categories move through formats, textures, and claims long before a brief is written.
We observe Vietnamese personal care shelves and public launch materials, then deliver written trend maps your brand and retail partners can share in the same meeting.
What we map
Each mapping starts with your category boundaries, channels, and the assortment or brief decision sitting on the calendar.
A structured map of how a personal care category is shifting across formats, textures, claims, and shelf roles in Vietnam—written for brand and retail teams who need a shared picture before assortment or innovation meetings.
A timed scan of how formats and textures are appearing in a personal care category ahead of a campaign or seasonal reset—useful when your team needs a fast shared view rather than a full map.
Side-by-side observation of how a personal care category is merchandised across nominated retail formats—bay roles, adjacency, facing density, and claim hierarchy visible on shelf.
A focused briefing on how competing personal care stories are being told in Vietnam for a defined subcategory—claim clusters, proof cues, and gaps your team can consider without inventing a new brand voice overnight.
From recent mappings
Whether you are resetting body care for Tet or clarifying skincare claim clusters before an agency brief, the work stays close to the jars, tubes, and facings on the shelf.
“The category trend map for our body-care line showed that cream-gel hybrids had already taken the mid-bay role we still treated as experimental. We adjusted the autumn assortment before the trade presentation, not after.”Mai Phương · Category manager, personal care brand
Journal
A practical way to separate seasonal packaging experiments from lasting format movement when you watch Vietnamese personal care shelves.
Notes from recent shelf observations on how viscosity language, swab images, and jar transparency signal texture before claims do.
How brand teams can group publicly visible claims into clusters and spot crowded stories before briefing creative partners.
Tell us which personal care category you work, which channels matter, and which assortment or launch decision the next quarter hinges on.
Request a map