Pricing follows the scope of the category and the channels you name

Written map with review session · 12–18 business days after briefing materials arrive

A structured map of how a personal care category is shifting across formats, textures, claims, and shelf roles in Vietnam—written for brand and retail teams who need a shared picture before assortment or innovation meetings.

Short written scan plus live walkthrough · 6–8 business days

A timed scan of how formats and textures are appearing in a personal care category ahead of a campaign or seasonal reset—useful when your team needs a fast shared view rather than a full map.

Comparative observation memo · 8–12 business days

Side-by-side observation of how a personal care category is merchandised across nominated retail formats—bay roles, adjacency, facing density, and claim hierarchy visible on shelf.

Half-day briefing plus written summary · 5–7 business days

A focused briefing on how competing personal care stories are being told in Vietnam for a defined subcategory—claim clusters, proof cues, and gaps your team can consider without inventing a new brand voice overnight.