Mapping
Positioning Narrative Briefing
A focused briefing on how competing personal care stories are being told in Vietnam for a defined subcategory—claim clusters, proof cues, and gaps your team can consider without inventing a new brand voice overnight.
Who it is for
Brand and communications leads refining a subcategory story
What you receive
A shared narrative map of claim clusters and white space for the subcategory
Included
- Pre-brief questionnaire
- 90-minute live briefing
- Written summary with claim-cluster map
Outside this scope
- Copywriting or campaign creative
- Trademark or regulatory claim approval
Delivery details
Pricing basis
From 16,000,000 VND per briefing
Timeline
5–7 business days
Location
Hanoi office or video conference
Preparation
Share your current brand story and the subcategory boundaries you want held.
Constraints
Briefings cover publicly visible narratives only.
How the work unfolds
- Return the pre-brief questionnaire
- We assemble claim examples from shelf and public materials
- Live briefing and Q&A
- Written summary within two business days