Mapping
Personal Care Category Trend Map
A structured map of how a personal care category is shifting across formats, textures, claims, and shelf roles in Vietnam—written for brand and retail teams who need a shared picture before assortment or innovation meetings.
Who it is for
Brand marketers, category managers, and distributors working skincare, haircare, body care, oral care, or related personal care lines in Vietnam
What you receive
A clear category map covering format movement, claim language, texture and fragrance cues, and retail placement patterns—with a shortlist of implications for your next assortment or brief cycle
Included
- Scope call to confirm category boundaries, channels, and decision deadline
- Desk and field review of formats, textures, claims, and price bands in nominated channels
- Map of emerging versus established shelf roles for the category
- Annotated examples of packaging and claim patterns (photographed where permitted)
- One 90-minute review session with your team
- Final PDF map and appendix of observation notes
Outside this scope
- Product formulation or regulatory filing support
- Consumer panel recruitment or quantitative survey fieldwork
- Creative design or packaging artwork
- Ongoing monitoring after delivery (available as a separate seasonal scan)
Delivery details
Pricing basis
From 32,000,000 VND per category scope
Timeline
12–18 business days after briefing materials arrive
Location
Delivered from Hanoi; remote review sessions available across Vietnam
Preparation
Prepare a one-page category brief, your current SKU list, and the channels that matter most this quarter.
Constraints
Maps cover finished personal care categories sold in Vietnam. Professional salon-only equipment and medical devices fall outside this service.
How the work unfolds
- Share category brief, current assortment list, and priority channels
- We observe shelves, catalogues, and publicly visible launch materials
- Draft map shared for factual correction on your own lines
- Final delivery and review session